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A Sales Team of Two to Two Hundred
With over 90% of all businesses here in the US being non-employed (meaning sole practitioner, one person shop, SOHO) the reality is a sales team of one makes it truly a challenge to increase sales. Yet...
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The Pen Now Directs More Sales Leads
Credit www.sxc.hu We all have heard or read“the pen is mightier than the sword.” In today’s global market place fueled by technology and the human capacity of curiosity, the pen (a.k.a. keyboard) now...
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Start with Social Marketing in B2B, Stop with Social Selling
If people buy from people, then all selling is social unless we have robots buying from robots. So let us stop with this current catch phrase of social selling just to sell some webinar, book, etc, you...
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How Buying and Selling Create Layers of Trust
Trust is a two way street for both those buying solutions (goods and services) and those selling solutions. Each time a successful encounter happens another layer of trust is added to the existing...
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In Online Sales, Time Waits for No One
A report on converting online sales leads recently entered my email inbox. This report by Software Advice on B2B Behavior highlighted these three (3) online sales behaviors: Response time is critical...
View ArticleHow to Unlock the Power of Three in Your Marketing
Three is a powerful number. Usually remembering three ideas or concepts is far easier than remembering five or more within our short term memories. What would happen if you considered how to unlock the...
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Just When You Thought You Had Your Marketing Bases Covered
So you have your marketing calendar in place, you are blogging regularly, sharing the social media posts of others and doing your follow up with all those new sales leads. You are feeling pretty good...
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Marketing Goal Worksheet Works with Your Marketing Action Plans Part 1
A few forward thinking small business owners actually have a marketing action plan embedded within their overall strategic plan. Yet even for these results driven individuals consistent execution...
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Marketing Goal Worksheet Works with Your Marketing Action Plans Part 2
Now that you understand what a marketing goal worksheet looks like and how it works. The next questions is: What do your marketing action plans look like? Of course before you have constructed these...
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Sales Leads - The Downfall of the Thrill of the Chase
For many in sales, the thrill of the chase is everything. These “hunters” love to find and chase down sales leads. Credit www.gratisography.com Within the SMB world, this thrill of the chase can...
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